A name is a vessel to shape and carry your brand

A well-chosen brand name will set the stage for everything that comes after it, your visual identity, your brand language, and the impression you make on the people who hear it. 

It is the first thing a customer will learn about your company and the element of your identity with the most longevity…. 

Interesting brand names lead to interesting brand identities

Getting it right, and ensuring it is memorable and interesting will allow you to develop a brand identity with potential.

Get it wrong and you are trapped in mediocracy.

The act of branding is to go through a thought process of how you want your company to be perceived...

In order for brands to be understood by the people they're trying to attract, their identities need to be developed once strategic questions have been asked, audiences are understood, and desired perceptions are articulated.

...and then taking the steps to create that perception.

Brand strategy is a springboard for developing visual identity, and visual identity is your strategy made visible.

When executed well, it is an opportunity for business owners to influence the impressions they wish to make on their audiences.

Brands are built from the inside out…

There are no shortcuts.

Your brand should be considered and authentic, and built on beliefs and values. Your competition is global, your audience is selective.

If you don't position yourself, someone else will do it for you.

...and experienced from the outside in….

Your brand identity will elicit an immediate emotional response from the consumer before a deeper rational thinking process takes place.

In this way, a strategic and well-planned approach to your branding will help shift the audience response from the rational to the emotional.

Meet your brand partner...

Hello I’m Ben. I'm a trained graphic designer and brand strategist.

I love designing, writing and naming, and these are the reasons I started The Identity Bureau.

I like to write short stories and micro fiction which, along with branding and naming news, you can read in my monthly newsletter 'Notes from the Bureau'.

I like films, especially horror films (well, the good ones anyway...) and I also collect vintage movie posters.

Other things that please me are: mountain biking, decent coffee, the actor Harry Dean Stanton, To Do lists, old cars, obedient Labradors and things that are engineered with function and longevity in mind, like certain German watches and handmade Dutch coffee machines...

Who I work with


You're starting a new business and looking for naming and branding to stake your position in the marketplace.

You want to launch your brand from a foundation of strategy and clarity into the hearts and minds of those who need to see it.

Growing Businesses

You've been in business for one to three years, growing a team and earning a great reputation. Your foundation is solid and the future looks bright.

You are ready to invest in a brand identity that reflects the business you have evolved into, to propel your business forward.

Rebranding Businesses

You've been in business for several years and your old branding no longer reflects the business you run.

Your current brand identity may be tired, inconsistent or simply does not stand up to the competition. It's time for an entirely new direction.

What to expect when you work with me:

1. Book a Discovery Call *
* which simply means 'let's have a chat'
Have you've got some ideas about your brand, or perhaps a few burning questions? 

Or, maybe you're raring to go and want to make that all important first impression. Exciting times!

Why not book a Discovery Call call with me and let's have a chat about what you have in mind.

You can tell me about your business and what you're looking to achieve, and I'll send you some info about how we can work together, whats involved, and what things typically cost.

It's surprising what you can cover in twenty minutes or so, and I'll always try to make the calls helpful, and answer any questions you have.

No obligation.
Totally free.
100% helpful.
Book a Discovery Call...
2. Develop a project proposal
If you like what you see, and the fit seems right in terms of budgets and timeframes, we can then discuss developing a project proposal.

We'll flesh out the things you need and want for your new brand, based on what we've talked about.

From here, I'll send you a project proposal and quote which you can sign and return to me if you want to move forward...
3. Collaborative Creation
Upon acceptance of the project proposal and quote, we can begin.

We will work together to realise your brand aspirations. We'll create your brand plan, and bring your brand identity to life, ready for you to show it to the world.

This strategic and creative stage allows for plenty of communication and feedback. I'll keep you informed as the work is created, presenting and refining based on your feedback along the way.
4. Launch your brand!
Once you have signed off on the work I create for you, you will be provided with all the deliverables as specified in your project scope.

As well as the usual logo files and assets you'll receive your Brand Activation Playbook, which is your 'go to' manual for getting your brand out there in the real world. The Brand Activation Playbook includes:

Brand messaging and tone-of-voice
Strapline and positioning statement
Customer and competitor analysis
Logo files and branded social media graphics
Brand guidelines (colours, fonts and best practice)
Best practice for social media posting
Recommended productivity software

Book a Discovery Call...

Stefanie Cook

Workwell International

“Ben delivered on our brief perfectly, preserving the highly recognised identity that our brand is so well known for, while combining it tastefully with our new parent company brand. It is working exactly as we had hoped”.

Nick Pauley

Auto Classica

"The new brand identity design has been exceptionally well-received... Ben's researched-focussed approach got to the root of the issues... delivering what the business truly needed, not just what we thought we wanted".

Louise Burmeister

Canine Genetics Centre

“We had a requirement to rebrand the Canine Genetics Centre... Ben worked to produce something memorable and vibrant, that has been extremely well received. Our new identity not only differentiates us from our peers but reflects our passion for dogs and the work we do".

Michelle Reilly

Michelle Reilly

6 CATS International

“How lucky were we to find Ben? The reaction to our rebrand was extraordinary...  We have had so much positive feedback”.

Alex Pietrasiuk

Kinline CPAs

"By the end of the project, we had an accounting firm brand that we could not be more proud of… Ben could not have been easier to work with".

Jim Clark


“Ben was a pleasure to work with… A year later, we are still getting compliments about our logo and website. Ben took a personal approach and we felt like more than just a client".

Jordan French

Jordan French

St. George Property Group

"We instantly liked Ben and his approach to our goal. He explained everything clearly and ... the finished product was everything and more than what we could have imagined".

Wendy Walton

Wendy Walton Executive Coaching

“I thoroughly enjoyed working with Ben. He explained things clearly and listened carefully to what I wanted as well as managing expectations. He challenged my thinking but also listened to my feedback. My clients really like my new branding and website".

Rob Brown

Rob Brown

Accounting Influencers Roundtable

"Quality design work and insightful insights on brand strategy for professional firms. Ben Stanbury is extremely professional, responsive and great to work with!".

Ben Stanbury, owner of The Identity Bureau

Book a Discovery Call

Have you've got some ideas about your brand, or perhaps a few burning questions?
Or, maybe you're raring to go and want to make that all important first impression. Exciting times!

Why not book a Discovery Call call with me and let's have a chat about what you have in mind, or answer any questions you have. After, I'll send you some more info on how we can work together, whats involved, and what things like naming and branding typically cost.

We can chat about things like:
How to develop your business's positioning statement.
Important questions to ask when formulating a brand strategy.
How to shortlist your business name ideas.
How and when to choose a domain name.
The Do's and Don'ts when designing a brand identity.

No obligation.
Totally free.
100% helpful.

Book below....