Interesting brand names lead to interesting brand identities

In order for brands to be understood by the people they're trying to attract, their identities need to be developed by people who possess certain skills and ask specific questions.

Naming and identity design can only be developed once strategic questions are asked, audiences are understood and desired perceptions are articulated.

"The act of branding is to go through the thought process of how you want your company to be perceived, and then taking the steps to create that perception".

Brands are experienced from the outside in

A brand name and a visual identity will elicit an immediate emotional response from the consumer before a deeper rational thinking process takes place.

Engaging in strategic brand development allows business owners to actively shape the immediate perceptions they wish their brands to impress on their audiences.

In this way, a strategic and well-planned approach to your branding will help shift the audience response from the rational to the emotional.

My Clients

The clients I seek will be looking to name and/or brand their business in order to create certain perceptions in the minds of their audience.

They understand that a strategically executed brand will help position them in the marketplace, and that their name and brand identity will be the foundation on which all subsequent marketing is based.

Typically my clients are:

1. Start-ups looking for naming and branding to stake their position in the marketplace.

2. Those looking to rebrand because their existing branding is outdated, or simply doesn't reflect the businesses any longer.

Meet your brand partner...

Hello I’m Ben. I'm a trained graphic designer and brand strategist. I love writing and naming, and these are the reasons why I started The Identity Bureau.

I like to write short stories and micro fiction which, along with branding and naming news, you can read in my monthly newsletter 'Notes from the Bureau'.

I like films, especially horror films (well, the good ones anyway...) I collect vintage movie posters, and recently spent considerable time sourcing an original poster for the Steven Spielberg film 'Duel'.

Other things that please me are: mountain biking, bike packing, decent coffee, the actor Harry Dean Stanton, To Do lists, old cars, obedient Labradors and things that are engineered with function and longevity in mind like certain German watches and handmade Dutch coffee machines...

What to expect when you work with me:

Get in touch
If you have a project at heart, and a budget in mind, drop me a line here and tell me about it.

I'll send you some info about what to expect when you work with me, outlining my processes, deliverables and a guide to prices.
Discovery Call
If you like what you see, and it makes sense for you to do so, we can schedule a Discovery Call over the phone or online.

A Discovery Call is an opportunity for us to introduce ourselves and to find out some more about your business, the scope of your project and the budget you're looking to work with.
Project Proposals
If the fit seems right, and we're on the same page in terms of budgets and timeframes, I'll send a project proposal.
Working together to bring your vision to reality.

Stefanie Cook

Workwell International

“Ben delivered on our brief perfectly, preserving the highly recognised identity that our brand is so well known for, while combining it tastefully with our new parent company brand. It is working exactly as we had hoped”.

Nick Pauley

Auto Classica

"The new brand identity design has been exceptionally well-received... Ben's researched-focussed approach got to the root of the issues... delivering what the business truly needed, not just what we thought we wanted".

Louise Burmeister

Canine Genetics Centre

“We had a requirement to rebrand the Canine Genetics Centre... Ben worked to produce something memorable and vibrant, that has been extremely well received. Our new identity not only differentiates us from our peers but reflects our passion for dogs and the work we do".

Michelle Reilly

Michelle Reilly

6 CATS International

“How lucky were we to find Ben? The reaction to our rebrand was extraordinary...  We have had so much positive feedback”.

Alex Pietrasiuk

Kinline CPAs

"By the end of the project, we had an accounting firm brand that we could not be more proud of… Ben could not have been easier to work with".

Jim Clark


“Ben was a pleasure to work with… A year later, we are still getting compliments about our logo and website. Ben took a personal approach and we felt like more than just a client".

Jordan French

Jordan French

St. George Property Group

"We instantly liked Ben and his approach to our goal. He explained everything clearly and ... the finished product was everything and more than what we could have imagined".

Wendy Walton

Wendy Walton Executive Coaching

“I thoroughly enjoyed working with Ben. He explained things clearly and listened carefully to what I wanted as well as managing expectations. He challenged my thinking but also listened to my feedback. My clients really like my new branding and website".

Rob Brown

Rob Brown

Accounting Influencers Roundtable

"Quality design work and insightful insights on brand strategy for professional firms. Ben Stanbury is extremely professional, responsive and great to work with!".

Have a project in mind? 

Make yourself known at The Identity Bureau

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Your name and logo are the elements of your identity with the most longevity, outlasting marketing drives and website updates... They're your brand identity stalwarts, in it for the long term...

Ben Stanbury