Flexible pricing plans for start-up founders

A smart way to invest in your brand.

When you’re building something remarkable from the ground up, your brand needs to work as hard as you do. But I know that in the early stages, balancing limited budgets with big ambitions can be tough.

That’s why I've introduced a more flexible way for start-ups to work with me on the Transformative Identity Programme — so you get premium naming and brand identity services, but with a payment schedule that works for you.

A comprehensive and quality branding service

Choose your options from the Transformative Identity Programme:

- Brand Foundations Launchpad comprising workshop, messaging, playbook and moodboards.
- Brand Naming
- Brand identity design comprising a visual identity asset suite and brand guidelines

Flexible payment options

We offer three ways to spread the cost of your project:

Option A: 50/50 Split
50% deposit upfront.
50% on final delivery.

A simple split that suits those with funds available but wanting to stagger payments slightly.

Option B: 3 x Milestone Payments
One-third upfront.
One-third on project completion.
One-third four weeks after completion.

Great for managing cash flow while still maintaining momentum.

Option C:  Deposit + 10-Month Payment Plan
20% commencement fee.
10 monthly payments starting one month after the deposit is made
(Example: £5,000 project fee = 20% £1,000 deposit and 10 monthly payments of £400)
This option is only available for projects quoted over the value of £5,000

Legal ownership of the brand is transferred once full payment is complete — but you’re free to launch and use your brand from the moment we deliver it.
This allows you to access world-class brand work now — when you need it most — without sacrificing quality or waiting for future funding.

Usage and ownership

From the moment your project is complete, you’re free to use your new brand in full: Launch your website, pitch to investors, roll out packaging — there are no restrictions on how or where you apply your new identity.

We retain the intellectual property until the final payment is received, at which point full rights are transferred to you. For all intents and purposes, it won’t affect your brand use in the real world.

Who is this for?

This offer is available to:

- Early-stage or pre-launch start-ups with long-term growth potential.
- Funded start-ups preparing for market entry.
- Founders who value strategic, professional branding from the outset.

Let’s Talk

If you’re a founder who needs a standout brand identity now, but needs flexibility to make it work — I'd love to hear from you. Book a Discovery Call and lets have a chat about your brand ambitions.

Book a Discovery Call

Questions? Here are a few...

What is the Transformative Identity Programme?

The Transformative Identity Programme is a three-part brand development process designed to give start-ups and growing businesses a clear, competitive edge.

Whether you’re launching something new or rebranding an existing venture, the programme equips you with distinctive brand assets and a brand story you can stand behind.

Get the full breakdown of the Transformative Identity Programme here...

What does the programme consist of?

The Transformative Identity Programme (TIP) includes workshops, research, creative development and presentations. Depending on the scope of your project, you’ll receive a combination of the following deliverables:

Brand Strategy Workshop
Brand Messaging
Brand Naming
Brand Identity Design
Brand Activation Playbook

How long does it take?

Typically between eight and ten weeks depending on the size of the organisation I'm working with and how many services are required.

I will provide an approximate timeline of the programme so you know what to expect over the time we are working together.

Do you work with clients outside of the UK?

Yes. I’ve worked with clients outside of the UK, and the entire programme can be delivered remotely.

I use video calls (e.g. Google Meet) for all workshops and presentations, and I’ll keep you in the loop throughout, just as I do with UK-based clients.

I've never worked with a brand agency before...

That’s completely fine. My process is collaborative and designed to put you at ease. We’ll talk about what your business means to you, what it should mean to others, and how we can shape your identity accordingly.

You’ll find the workshops interesting, thought-provoking, and highly practical.

Who will I be dealing with if I work with The Identity Bureau?

You’ll work directly with me, Ben. I’m a qualified brand designer and brand strategist, and I personally run every workshop, guide the naming process, and lead the design direction.

I only take on one or two clients at a time to give you my full attention throughout the process. None of the Transformative Identity Programme is outsourced.

I have a brand name already, can we still work together?

Absolutely. If you’re happy with your name, we can focus on developing your brand strategy, and/or visual identity, and Brand Activation Playbook. The programme is flexible depending on your needs.

Do you run trademark checks on the brand names? 

Yes. I partner with Brand Protect, intellectual property lawyers who conduct preliminary legal checks on the shortlisted names we develop.

They’ll flag potential risks so you can choose your final name with confidence. This service is included in your naming fee.

How much does it cost?

Each part of the TIP can be booked separately:

Brand Foundations Launchpad – From £1,500

Brand Naming – From £1,750

Brand Identity Design – From £3,500 

The full programme is £6,750, with longer term payment plans available for fees totalling £5,000 or more.

Do you offer payment plans?

Yes, I offer three flexible options to suit different budgets and cash flow:

Option A: 50/50 Split – 50% deposit upfront, 50% on final delivery.

Option B: 3 x Milestone Payments – One-third upfront, one-third on completion and one third 4 weeks after completion.

Option C:  For combined fees of £5,000 and over. 20% commencement fee plus 10-Month Plan  –  A 20% commencement fee, followed by 10 monthly payments starting one month after the initial commencement fee is made. (e.g £1,000 deposit and 10 payments of £400). 

For option C, legal ownership of the brand is transferred once full payment is complete, but you’re welcome to launch and use your brand from the moment we deliver it.

If I pay over time, can I use the branding straight away or must I wait?

Yes. You can start using your brand identity as soon as the project is complete. That includes launching your website, updating your marketing, and showing the world your new look.

However, legal ownership of the brand assets transfers only once your payment plan is fully complete.

I have a question that isn't answered here...

Please email studio@theidbureau.com and I'll do my best to answer...

What to expect when you work with me:

1. Book a Discovery Call *
* which simply means 'let's have a chat'
Have you got some ideas about your brand, or perhaps a few burning questions? 

Or, maybe you're raring to go and want to make that all-important first impression. Exciting times!

Why not book a Discovery Call call with me and let's have a chat about what you have in mind.

You can tell me about your business and what you're looking to achieve, and I'll send you some info about how we can work together, what's involved, and what things typically cost.

It's surprising what you can cover in twenty minutes or so, and I'll always try to make the calls helpful, and answer any questions you have.

No obligation.
Totally free.
100% helpful.
Book a Discovery Call...
2. Develop a project proposal
If you like what you see, and the fit seems right in terms of budgets and timeframes, we can then discuss developing a project proposal.

We'll flesh out the things you need and want for your new brand, based on what we've talked about.

From here, I'll send you a project proposal and quote which you can sign and return to me if you want to move forward...
3. Collaborative Creation
Upon acceptance of the project proposal and quote, we can begin.

We will work together to realise your brand aspirations. We'll create your brand plan, and bring your brand identity to life, ready for you to show it to the world.

This strategic and creative stage allows for plenty of communication and feedback. I'll keep you informed as the work is created, presenting and refining based on your feedback along the way.
4. Launch your brand!
Once you have signed off on the work I create for you, you will be provided with all the deliverables as specified in your project scope.

As well as the usual logo files and assets you'll receive your Brand Activation Playbook, which is your 'go to' manual for getting your brand out there in the real world. The Brand Activation Playbook includes:

Brand messaging and tone-of-voice
Strapline and positioning statement
Customer and competitor analysis
Logo files and branded social media graphics
Brand guidelines (colours, fonts and best practice)
Best practice for social media posting
Recommended productivity software

Book a Discovery Call...
Ben Stanbury, owner of The Identity Bureau

Book a Discovery Call

How do you want your brand to be perceived? 

Why not book a Discovery Call call with me and let's have a chat about what you have in mind, or answer any questions you have.

We can chat about things like:
How to develop your business's positioning statement.
Important questions to ask when formulating a brand strategy.
How to shortlist your business name ideas.
How and when to choose a domain name.
The Do's and Don'ts when designing a brand identity.

No obligation.
Totally free.
100% helpful.

Book below....