A well-chosen brand name will set the stage for everything that comes after it, your visual identity, your brand language, and the impression you make on the people who hear it.
It is the first thing a customer will learn about your company and the element of your identity with the most longevity….
In order for brands to be understood by the people they're trying to attract, their identities need to be developed once strategic questions have been asked, audiences are understood, and desired perceptions are articulated.
There are no shortcuts.
Your brand should be considered and authentic, and built on beliefs and values. Your competition is global, and your audience is selective.
If you don't deliberately position yourself in the mind of your audience, your competitors will do it for you.
Your brand identity will elicit an immediate emotional response from the consumer before a deeper rational thinking process takes place.
In this way, a strategic and well-planned approach to your branding will help shift the audience response from the rational to the emotional.
How do you want your brand to be perceived?
Why not book a Discovery Call call with me and let's have a chat about what you have in mind, or answer any questions you have.
We can chat about things like:
How to develop your business's positioning statement.
Important questions to ask when formulating a brand strategy.
How to shortlist your business name ideas.
How and when to choose a domain name.
The Do's and Don'ts when designing a brand identity.
No obligation.
Totally free.
100% helpful.
Book below....
