A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.
Tips and exercises to help generate brand names
How to sense check brand names
How to present brand names to your colleagues
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Use this guide to ask yourself the right questions about your brand before you develop your brand identity.
How to develop your positioning statement
How to develop your strapline
Understanding your audience
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A guide to developing a consistent brand identity design.
What elements make up a brand identity?
Common logo mistakes and how to avoid them.
How to choose colours and fonts for your brand.
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Insight on strategy, naming and branding.
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April
A Permanent High-Five
I have a photo of you and Jason above the fireplace, Tammy, a picture from when the two of you went on your first 'big holiday' together around Asia...