A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.
Tips and exercises to help generate brand names.
How to sense check brand names.
How to present brand names to your colleagues.
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Brand strategy shouldn't be intimidating. Use this guide to ask yourself the right questions and create a brand plan before you develop your brand identity.
Understanding the pillars of your positioning.
How to develop your positioning statement.
The difference between brand distinction and differentiation.
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A guide to developing a consistent brand identity design.
What elements make up a brand identity?
Common logo mistakes and how to avoid them.
How to choose colours and fonts for your brand.
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