Naming and brand identity development for clients in the UK and abroad

Brands shouldn't need to change their names often, but when they do, it's probably because they've found themselves in one of these six situations...

Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.

This article discusses the importance of developing a naming brief and framework before you undertake any naming research, and why all decision-makers should be present and 'on the same page' before work begins.

When considering developing your brand identity, the brand strategy part can seem a bit intimidating... Strategy is a vague word and can cover many meanings, activities and exercises, but reframing 'strategy' as 'plan' can make it more approachable.