Notes from the Bureau.

Insight and articles on naming and branding for business owners

Writings on strategy, naming and branding from the Bureau... essential reading for business owners with an interest nurturing positive perceptions around their brand

Features and benefits are just temporary wins for brands. When the competition catches up, it's distinction that helps brands stay top-of-mind.

Added on:

August 7, 2024

Brand Distinction vs. Brand Differentiation: A Rallying Call for Effective Brand Naming and Identity Design.

Features and benefits are just temporary wins for brands. When the competition catches up, it's distinction that helps brands stay top-of-mind.

File under:

Strategy

Written by:

Ben Stanbury
Brands shouldn't need to change their names often, but when they do, it's probably because they've found themselves in one of these six situations...

Added on:

July 25, 2024

Six reasons why it may be time to change your business name

Brands shouldn't need to change their names often, but when they do, it's probably because they've found themselves in one of these six situations...

File under:

Naming

Written by:

Ben Stanbury
Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.

Added on:

May 30, 2024

Your brand name ideas should meet these 12 naming criteria.

Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.

File under:

Naming

Written by:

Ben Stanbury
When considering developing your brand identity, the brand strategy part can seem a bit intimidating... Strategy is a vague word and can cover many meanings, activities and exercises, but reframing 'strategy' as 'plan' can make it more approachable.

Added on:

April 21, 2024

Does Brand Strategy sound intimidating to you? Try reframing it as a Brand Plan…

When considering developing your brand identity, the brand strategy part can seem a bit intimidating... Strategy is a vague word and can cover many meanings, activities and exercises, but reframing 'strategy' as 'plan' can make it more approachable.

File under:

Strategy

Written by:

Ben Stanbury
Ben Stanbury, owner of The Identity Bureau

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‍How to develop your business's positioning statement.
Important questions to ask when formulating a brand strategy.
How to shortlist your business name ideas.
How and when to choose a domain name.
The Do's and Don'ts when designing a brand identity.

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