Notes from The Bureau | A monthly newsletter about naming and branding for business owners

Monthly insight and articles on naming and branding for business owners, delivered directly to your inbox. Essential reading for start-ups and rebranders.

Some of our recent articles...

Questions to ask yourself before developing a brand name

Being clear on the ideas you want your brand name to convey, and the kinds of people you seek to attract are just some of the things that require clarity before you begin developing a brand name.

Your brand name should outlast everything else...

There are few reasons why your brand name should outlast the other elements of your brand identity.

How to name your company: Tips for developing a structured naming brief.

This article discusses the importance of developing a naming brief and framework before you undertake any naming research, and why all decision-makers should be present and 'on the same page' before work begins.

Topics and articles...

  • Your name is a vessel to carry your brand forwards: How to name it the right way
  • How and when to choose a domain name
  • Promises, propositions, straplines and statements: Demystifying brand messages...
  • 16 point name criteria checklist