A comprehensive step-by-step guide for startup founders on how to name a business. Learn about the 12-point evaluation criteria, how to write a naming brief, and why you should ignore the .com obsession.
Don't let the lack of an available domain name sway your decisions when naming your business. Try some of these work-arounds to land on a brilliant domain name that can truly enhance your brand!
Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.