Auto Classica

A re-brand for one of the UK's fastest growing, high-end car storage companies.
Client feedback
"The new brand identity design has been exceptionally well-received by both clients and suppliers. Ben's researched-focussed approach got to the root of the issues quickly, delivering what the business truly needed, not just what we thought we wanted".
What we did

Brand strategy workshop

Brand messaging

Logo design

Brand identity design

Brand guidelines

Website development

Sector
Car Storage
Location
Milton Keynes, UK
A re-brand for one of the UK's fastest growing, high-end car storage companies.

Company Profile

Auto Classica is a premium car storage facility based near Milton Keynes offering dehumidified storage for classic cars, modern cars and supercars. Having formed in 2018, the company has enjoyed a period of growth, and now has four storage facilities in the area.

Owner Nick's passion for cars is evident as you walk around the facility and the offices, and take in the motoring memorabilia on display. An absolute focus on customer service, coupled with a growing reputation for excellence has helped the business thrive, attracting ardent petrolheads to Auto Classica who immediately recognise Nick's love of cars.

Objectives

Nick was looking for a refreshed brand identity to help position Auto Classica as an upmarket car storage facility of choice for car enthusiasts. A visual identity that would be flexible enough to work on clothing, stickers and digital applications, and of course differentiate Auto Classica from the more 'conservative' car storage companies in the UK.

Results

A bold, and distinct brand identity gives a visual nod to historically important car marques over the last century. The strapline 'Car Storage for the Driven' is an acknowledgement of the passion Nick's clients have for their vehicles and the stunning vehicles that Nick looks after.

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