"Your brand will evolve and change over time, but your brand name will arrive first, and outlast everything else"
Are you ready for your brand to be noticed, admired and remembered? Make yourself known at The Identity Bureau...
An irresistible start to your brand's story...
Your brand name is the starting point of your brand’s story.
First and foremost, it can be a tool for distinction, and done well, it's an opportunity to build intrigue, create expectations and set the tone for everything that comes next.
By making a decision to develop a brand name that is considered and distinctive, you strengthen every decision that follows, from your brands personality and identity design to how your audience experiences your brand.
My Brand Naming Service is a structured process for creating names that are distinctive, meaningful and legally viable. We begin with a naming workshop and brief to understand how you want to be perceived, the ideas you want your brand to express, and the audience your name must appeal to.
From there, I research and develop a longlist of names, filtered through a rigorous 12-point naming criteria. This produces a shortlist that is then sent to my legal partners for preliminary screening, giving you practical insight into risk and availability.
You finish with a set of viable, distinctive names — with domain suggestions — and the confidence to choose the one that fits your brand and your future.
Startups For Startups and founders looking for an interesting and memorable name that will appeal to their target audience and make an instant impression.
Rebranding businesses For existing businesses who are looking to rename and rebrand, and need a name that will better reflect their business and appeal to their target audience.
When we started our firm we knew we needed a name... and we wanted to stand out… Ben’s ability to push us through our thought processes, and his guidance, led to a brand that we’re in love with… it’s been a big differentiator for our firm.
A strategic, distinctive brand name enables you to:
Stand out instantly in crowded markets where many names sound alike
Create the right expectations by signalling your personality, quality and intent
Attract the right audience with a name that resonates and is easy to remember
Build long-term value with a name that’s legally viable and built to scale
A strong name isn’t just a label. It’s a strategic asset — shaping perception from the very first moment and giving every future brand decision more impact.
From £1,900 and delivered in around 4 weeks.
Flexible payment plans available.
See more naming and branding projects
Are you ready for your brand to be noticed, admired and remembered? Make yourself known at The Identity Bureau...
Enterprise Nation Adviser 2025 and Top 5 Marketing Specialist 2024
Ignite Creative Partner
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