Brand naming

Brand names that are memorable, pique interest, and above all, sound great...

What is it

A workshop and name requirement briefing session to understand the desires for your new business name.

The workshop will seek to uncover what you wish to be understood for, how should your name sound, and what feelings you would like it to invoke. The culmination of this workshop is the research and the supply of a shortlist of brand names for you to choose from.

Brand naming and identity design for Canadian accountancy firm Numerity by The Identity Bureau

Who is it for?

Start-ups looking for an interesting and memorable name that will appeal to their target audience and make an instant impression.

For existing businesses who are looking to entirely rebrand, who desire a name that will better reflect their business and appeal to a certain audience.

What do you get?

An Introduction to Naming workshop (30 mins) to help you think about how names are constructed, how they can convey meaning, and how sounds can influence perceptions.

The development of the naming brief covering:

  • Target audience
  • Desired themes and ideas
  • Name construct and approach
  • Domain requirements

Name research and generation

  • Development of naming shortlist (approx 10 names)
  • Name idea presentation
  • Name idea comment sheet
  • Domain availability advice
  • Basic trademark checks (UK)

Optional extras:

  • Social media handle advice
  • Strapline development
  • Visual moodboard development for two chosen names (to suggest brand identity direction)
Naming and branding for American Accountancy Firm Kinline by The Identity Bureau

Time frames and investment

Timeframes: 2 to 4 weeks

Investment: Starting at £1,800

Payment options: 3 monthly payments from £600

All prices exclude VAT

By the end of the project, we had an accounting firm brand that we could not be more proud of… Ben could not have been easier to work with...

Looking to develop a memorable and interesting name for your brand? Get in touch with me to start your project...

Get in touch

Download your free guide...

How to develop a memorable brand name for your business, product or service.

A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.

What makes a good brand name
Tips and exercises to help generate brand names
Brand name criteria checklist
How to present brand names to your colleagues
How to choose a domain name

Download your Brand Naming Guide...