Visual identity design

Strategy made visible; A brand identity designed specifically to create an emotional connection with your intended audience.

What is it

Your brand identity design is the visual expression of your brand strategy, a toolkit that includes colours, fonts and logos to help you apply your brand consistently wherever your customers find you. In conjunction with your brand name, your brand identity will be the first impression your brand makes, and is designed specifically to appeal directly to your target audience.

At The Identity Bureau, all brand identities are entirely bespoke. Creative thinking designed from scratch, starting with sketches on paper to fully realised identities in the real world.

Logo design begins with sketches. Logo design for Executive Coach Wendy Walton by The Identity BureauLogo design for Executive Coach Wendy Walton by The Identity Bureau

Who is it for?

Start-ups with no current brand identity, but who have a clear grasp of their positioning, their audience, and how they want to be perceived in the marketplace.

Existing businesses seeking to rebrand, who may find themselves in the following situations;

  • They wish to reposition themselves in the marketplace.
  • They wish to modernise the way they present themselves.
  • They need a visual identity that better represents their evolving company.
  • They seek to attract a new audience.
  • They need to present their business consistently across various channels, such as online, socially or in print.

What do you get?

Logo design concepts to choose, designed and presented in a 'real world' context such as on business cards, social media profiles and office signage.

Your chosen logo design files are supplied in all digital file formats you will need.

Curated colour palettes designed specifically to resonate with your target audience. Font choices for websites and online use as well as any printed items.

A comprehensive set of brand guidelines to help you apply your brand across every touchpoint, so you stay 'on brand' no matter where your customers find you... Perfect for when you commission external designers or developers to create branded marketing collateral.

Optionally, you can be supplied 'on brand' Canva templates so you and your team can quickly assemble branded visuals on the fly without the need for the 'professional' grade software.

Brand guidelines for Auto Classica by The Identity Bureau

Time frames and investment

Timeframes: 6 to 12 weeks

Investment: Starting at £4,500

Payment options: 3 monthly payments from £1,500

All prices exclude VAT

The reaction to our rebrand was extraordinary...  We have had so much positive feedback

Looking to develop a brand identity for your business? Book a free 20 minute Discovery Call with me.

Book a Discovery Call...

Download your free guide...

Beyond the logo. How to develop a full brand identity design for your business.

A guide to developing a consistent brand identity design.

What elements make up a brand identity?
Common logo mistakes and how to avoid them.
How to choose colours and fonts for your brand.
How to maintain brand consistency.

Get your Brand Identity Guide...