Your brand identity is a tool to influence the perception of your brand.

Brand Identity Design

Your strategy. Made visible.

The power of brand identity.

Your brand identity is your strategy made visible.

It is a process of deliberate distinction to help your brand stand out and stay remembered.

People experience brands from the outside in, interpreting visual and verbal cues before developing a deeper understanding of your brand. It's the first thing your audience will see, and needs to signal who you are from the outset.

What is the Brand Identity Design service?

My Brand identity Design is far more than a logo. It’s a complete visual system that shapes how people perceive your brand,
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Every identity is developed from scratch.
Every design choice is deliberate.
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The work begins with focused questions and research, looking at your audience, competitors, personality and how you want your brand to be understood. I will develop and present brand identity concepts in real-world contexts — on screens, as social posts, on clothing and signage — and gather feedback to refine the chosen direction until it fully expresses the brand you’re building.
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The result is a brand identity that is intentional, distinctive and crafted to create the right reaction from the people you most want to reach

Who is the Brand Identity Design service for?

I work with clients across many sectors, but the Brand Identity Design service is typically suited to three types of businesses:
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Startups For founders building a brand from scratch who need an identity that stakes a position in the market and launches with confidence.
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Growing businesses For businesses one to three years in, gaining momentum and ready for an identity that reflects the level they’ve grown into.
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Rebranding businesses For established companies whose current branding no longer represents who they are. Their current identity may feel dated, inconsistent or uncompetitive, and they recognise the need for change.

Book a Discovery Call...

The new brand identity design has been exceptionally well-received... Ben's research-focused approach got to the root of the issues... delivering what the business truly needed, not just what we thought we wanted.

What you'll recieve

Brand identity development, logos, asset suite and brand guidelines. Click to see the full details

Visual Identity Development A carefully researched and designed brand identity ensures your business resonates with your audience. Design and testing underpin every element—from logos to colour palettes—building trust, recognition, and credibility. If applicable your brand identity design will follow on from the brand naming undertaken in stage two.

Identity Design Presentation An online presentation of your brand identity concepts for your consideration. You will be shown your brand concepts in a 'real world' context so you can see how your brand may look in practice. The presentation is an opportunity for feedback and refinement before your visual identity is finalised.
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Visual Identity Asset Suite
Logo files supplied in digital formats.
Colour palettes.
Typographic recommendations.
Additional illustrations and patterns.
Advice on photographic tone-of-voice.
3 x social media page graphics.
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Comprehensive brand guidelines
A digital PDF of brand guidelines ensures your brand identity is applied correctly across all touchpoints. Designed for internal marketers, designers, printers, and web developers, it helps maintain a unified and consistent brand presence wherever your audience encounters your brand.

Templates
Optional branded Adobe Express or Canva templates so you and your team can easily create on-brand visuals in-house (priced seperately).

How a distinctive brand identity will benefit your business

A strategic, distinctive brand identity enables you to:

‍Stand out clearly in markets full of sameness
‍Build trust quickly through clarity and consistency
‍Attract the right customers by signalling quality, personality and intent
‍Strengthen your marketing with cohesive, recognisable assets
‍Create internal alignment so your team shows up with confidence and clarity

A strong identity isn’t decoration. It’s a commercial asset, shaping perception, earning attention, and giving your business a presence people remember.

Your investment and timeframes

From £3,500 and delivered in around 6 weeks.

Flexible payment plans available.

Book a Discovery Call...

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