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Planning your brand. How to strategically approach your brand and positioning.
A guide to planning a brands foundations before beginning the creative work.
- Why brands are experienced from the outside in.
- How to influence perceptions of your brand.
- How to write a positioning statement & tag line.
- Your competition: How are you really different?
- How brand strategy forms the foundations of identity design.
- Why brands are experienced from the outside in.
- How to influence perceptions of your brand.
- How to write a positioning statement & tag line.
- Your competition: How are you really different?
- How brand strategy forms the foundations of identity design.
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