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Planning your brand. How to strategically approach your brand and positioning.

A guide to planning a brands foundations before beginning the creative work.

  • Why brands are experienced from the outside in.
  • How to influence perceptions of your brand.
  • How to write a positioning statement & tag line.
  • Your competition: How are you really different?
  • How brand strategy forms the foundations of identity design.
  • Why brands are experienced from the outside in.
  • How to influence perceptions of your brand.
  • How to write a positioning statement & tag line.
  • Your competition: How are you really different?
  • How brand strategy forms the foundations of identity design.

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