Before your brand stands out, it needs to stand for something.

Brand Foundations Launchpad

Your brand's strategic starting point....

Why your brand needs foundations

Before you design anything, you need clarity on what your brand is trying to achieve, who it’s for, and why people should choose you over the competition.
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Without foundations, your brand drifts. With them, it becomes intentional, confident and recognisable.
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In a world of endless choice, clarity, intention and distinction are what set you apart.
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This is how start-ups grow with confidence.
This is how rebrands stay true to who they’ve become.
This is how you shape perceptions.

What is the Brand Foundations Launchpad?

Think of it as your brand’s strategic starting point.

We begin with a focused two-to-three-hour workshop, then I develop your written brand messaging, build visual moodboards for future identity direction, and assemble everything into a Brand Activation Playbook — a practical guide for applying your strategy across your website, content and wider marketing.

Is the Brand Foundations Launchpad right for you?

This is for founders or growing businesses who want their brand to work harder, strategically, visually and commercially. It's not for anyone looking for a quick logo or a surface-level fix.
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It’s particularly suitable if you find yourself:
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Starting a new business and want a brand built on intention, not instinct.
Growing fast and feel your brand no longer reflects who you’ve become.
In a crowded category and struggling to explain your difference or appear distinctive.
Planning a rebrand and want to make sure it’s grounded, not just a visual glow-up.
Ready to invest in design but want clarity before any visuals are created.

Book a Discovery Call...

The brand strategy workshop made me think about my brand in a different way. How was I going to present my business to the world, and what impression should it make on the people that see it?....

What you'll recieve

Workshop, messaging, playbook and moodboards. Click to see the full details

1. Brand Strategy Workshop (2 to 3 hours) - In-person or remote

Internal Brand: Understanding the mission, vision, and values that underpin your brand.
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‍Brand Positioning: How do you want your brand to be understood by your audience?
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‍Competitor & Audience Analysis: Understanding your space and how to stand out.
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‍Distinction and Differentiation. Exploring ways to be meaningfully different, and leverage distinction in your brand assets.
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‍Brand Personality & Tone of Voice: How your brand shows up, connects and communicates with the people that matter.

2. Brand Messaging Writing: A done-for-you deliverable

Brand Values: The principles that underpin your business decisions and guide your culture.
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Mission Statement: What your business strives to achieve on a day-to-day basis.
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Vision Statement: Your long-term aspirations and the impact you aim to make.

Positioning Statement: An internal brand statement that both steers and anchors your brand—defining your space in the market, who you’re for, what you offer, and why it matters.
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Strapline Development: A memorable and concise expression of your brand essence.
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Tonal Values: Guidelines for consistent brand communication, ensuring every touchpoint feels authentic and on-brand.

3. Brand Activation Playbook: Your digital ebook that brings everything together

Summary of your workshop insights (Your competitor & client personas, brand positioning and brand personality).
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Your complete brand messaging (As per part 2, your written statements; Brand Values, Mission Statement, Vision Statement, Strapline and Tonal Values).
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Actionable brand activation guidance, including:
‍Website essentials & homepage structure.
Content strategy: thought leadership, blogging & social media planning.
Brand visibility: consistency, salience & engagement tactics.
Email marketing & Google Business Profile setup.
Recommended tools for marketing, automation, and productivity.

4. Visual moodboards: Inspiration for your future brand identity

We'll provide inspiration on what your future brand could look like when you turn your strategy into a tangible visual direction.

A curated board of colour palettes, logo designs, fonts and photography that draw inspiration from your brand workshop and brand messaging, to ensure your future identity will be rooted in intentional choices rather than fleeting trends or personal preferences.

How the Brand Foundations Launchpad will clarify your brand

Define your brand’s purpose and competitive edge
Brand messaging rooted in your values, mission and vision
Clear direction for your future identity design
A practical framework for consistent communication, supported by defined tonal values
A clearer sense of how to position yourself moving forward
Confidence in the brand decisions that follow

By the end of the process, you’ll have everything you need to move forward confidently into the next stages of your brand development, whether that’s naming or visual identity design.

Your investment and timeframe

From £1,700 and delivered in around 4 weeks.
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Flexible payment plans available.

Book a Discovery Call...

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Justin Walton

Wendy Walton