Being clear on the ideas you want your brand name to convey, and the kinds of people you seek to attract are just some of the things that require clarity before you begin developing a brand name.

The sound of a brand name can influence the perception of a brand just as much as the name itself. In this article, I discuss how tools such as rhythm, rhyme and alliteration can be used as the foundation of a name to help increase positive perceptions of a brand.

There are few reasons why your brand name should outlast the other elements of your brand identity.

Defining a set of internal brand values is a crucial foundation upon which a relatable brand is built, as internet-savvy future clients and staff will seek to understand exactly what your company stands for as they form their initial opinions of your firm.