Branding and naming for a Canadian accountancy firm that wanted to stand out from the crowd.
Client feedback
"Ben was a pleasure to work with… A year later, we are still getting compliments about our logo and website. Ben took a personal approach and we felt like more than ‘just a client"
What we did

Brand Strategy workshop
Copywriting and content workshop
Brand identity development
Logo Design
Brand Guidelines
Business Stationery
Social Media branding

Winnipeg, Canada
Branding and naming for a Canadian accountancy firm that wanted to stand out from the crowd.

Company Profile

Canadian accountancy firm, JC CPA approached Prosper to undertake a full brand development and naming exercise. The client wished to reposition the company as the 'go-to' company of choice for Canadian business owners and entrepreneurs seeking outsourced, online CFO services. Owners Jim Clark and Christine Chung have extensive expertise in their fields and were looking to develop a brand that would firmly position their company and service in the eyes of their target audience.


The current company had no branding or web presence to speak of, and the owners were acutely aware of the importance of having an online presence and a position in the market. The Identity Bureau were tasked with developing a new name for the company and, subsequently their brand identity. We carried out a Brand Strategy workshop with the directors, as well as a copywriting workshop to identify their objectives, goals and target audience.


Via our naming process, we worked very closely with the owners to distil a list of possible names down to a final selected shortlist. Due-diligence and final checking, along with a healthy dose of gut feeling and instinct allowed us to arrive at the chosen name, 'Numerity'.

Our brand strategy workshop allowed us to develop the Numerity brand identity with the target audience firmly top-of-mind. We delivered a modern, flexible and distinguished brand identity for Numerity, helping position them as an experienced and capable outsourced CFO and accounting provider for Canadian business owners.

Looking to develop a brand that will be noticed, admired and remembered? Get in touch with me here...

Have you've got some ideas about your brand, or perhaps a few burning questions? Why not book a Discovery Call call to have a chat, or answer any questions you have.

See more work...