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Our most recent articles...

How To Plan Your Brand: 25 Questions Every Startup Should Ask Themselves

Features and benefits are just temporary wins for brands. When the competition catches up, it's distinction that helps brands stay top-of-mind.

Brand Distinction vs. Brand Differentiation: A Rallying Call for Effective Brand Naming and Identity Design.

Brands shouldn't need to change their names often, but when they do, it's probably because they've found themselves in one of these six situations...

Six reasons why it may be time to change your business name