Naming and brand identity design for startups

A small branding agency specialising in naming and identity design.
Creating authentic and distinctive brands in an age of distraction and algorithms.
Offering transparent pricing and clear deliverables for startups, founders and other human beings.

Because attention has never been harder to earn...

Because authenticity and distinction matter more than ever...

Because your brand can't afford to be ignored...  

My clients work with me because they believe what I believe: a distinctive brand isn’t a luxury, it’s a competitive advantage. When your audience has endless options and your competitors aren’t just local, a well-considered brand becomes one of the few things you truly own.
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With so much noise, choice and copycat branding out there, founders need more than a fast, cheap logo.

They need a brand  with clarity and intention, developed with expert partners who care about the details.
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If you don’t shape how your brand is perceived, your competitors will do it for you.

Selected work

See all projects

SPARK!

Developing a confident, recognisable and enduring brand identity for SPARK!, Chelmsford's Young Cultural Changemakers

So You Don't Have To

Developing a distinctive brand identity for this Online Business Management provider, offering a clear point of difference in a market dominated by overly familiar, underdeveloped brands.

Mayfest Worldwide

Creating a distinctive, people-focused brand identity for Mayfest Worldwide that reinforces their expertise and 'relationship-first' approach to workforce solutions.

Auto Classica

A distinctive brand identity design for one of the UK's fastest-growing, high-end car storage companies.

Canine Genetics Centre

Brand identity design for the Canine Genetics Centre at the University of Cambridge.

Menticulture Magazine

Naming, branding and editorial design for a new arts and culture magazine launching in Chelmsford, Essex.

Meet your brand partner...

All flesh, blood and creative brains...

Hello I’m Ben, a trained graphic designer and brand strategist. I enjoy writing and naming, and these are the reasons I started The Identity Bureau.

I believe that for brands to truly make a connection with the people they are trying to serve, they need to be created by people.

Brand identities are created through collaboration and conversation, they require strategy, process and understanding. That's why they cost money and take time. That's why they can't be picked off a shelf, or whipped up in minutes.
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If your brand has a story to tell and an impression to make, then you're in the right place...

When you work with me I’ll steer you through a strategic process to determine how you want your company to be perceived and then, together, we’ll take the steps to create that perception.

What I offer

I offer three services to startups, growing or rebranding businesses.
Choose one, two or three services depending on your business's needs.

1

Brand Foundations

Your brand's strategic starting point.

From £1,700. Delivered in around 4 weeks.

Full Details and Deliverables
2

Brand Naming

An irresistable start to your brand's story.

From £1,900. Delivered in around 4 weeks.

Full Details and Deliverables
3

Brand Identity Design

Your Strategy. Made Visible.

From £3,500. Delivered in around 6 weeks.

Full Details and Deliverables

Marc De'ath

Chelmsford City Council

“For the past seven years I've heard Chelmsford's creative community call for stronger marketing support of its arts and culture scene.  Menticulture Magazine answers that call, cutting through the digital noise with beautiful print and authentic editorial that champions grassroots creativity.”.

Claire Gevaux

Culture Chelmsford Chief Exec

"There was huge energy and creativity to SPARK!’s rebrand, creating a fun, inclusive and inspiring space for SPARK! to shape their new identity. Their process was clear, thoughtful, and genuinely collaborative; they listened deeply and responded to feedback at every step. The design options, and ultimately the final logo and full branding kit, absolutely delighted SPARK! and us too!".

Nick Pauley

Auto Classica

"The new brand identity design has been exceptionally well-received... Ben's research-focused approach got to the root of the issues... delivering what the business truly needed, not just what we thought we wanted".

Jordan French

Jordan French

St. George Property Group

"We instantly liked Ben and his approach to our goal. He explained everything clearly and ... the finished product was everything and more than what we could have imagined".

Stefanie Cook

Mayfest Worldwide

“Ben’s creativity and attention to detail brought my vision to life. His professionalism and ability to understand my needs made the entire process seamless and enjoyable. I couldn’t be happier with the results!”.

Louise Burmeister

Canine Genetics Centre

“We had a requirement to rebrand the Canine Genetics Centre... Ben worked to produce something memorable and vibrant, which has been extremely well received. Our new identity not only differentiates us from our peers but reflects our passion for dogs and the work we do".

Jim Clark

Numerity

“Ben was a pleasure to work with… A year later, we are still getting compliments about our logo and website. Ben took a personal approach and we felt like more than just a client".

Wendy Walton

Wendy Walton Executive Coaching

“I thoroughly enjoyed working with Ben. He explained things clearly and listened carefully to what I wanted as well as managing expectations. He challenged my thinking but also listened to my feedback. My clients really like my new branding and website".

Ayesha Bhimji

So You Don't Have To

"Ben developed a strong brand identity for my business, including the logo, brand guidelines, and social media assets. He was clear, responsive, and delivered everything on time. The whole process was well-managed, and I’m really pleased with the result".

Isobel Arden

Chair of SPARK!

"The SPARK! branding project was an incredibly positive experience. Feedback was managed thoughtfully, ideas were encouraged, and the creative direction was never pushed or influenced. As a young person, I felt seen, heard, respected and fully supported from start to finish.”

Alex Pietrasiuk

Kinline CPAs

"By the end of the project, we had an accounting firm brand that we could not be more proud of… Ben could not have been easier to work with".

Branding for the perceptions shifters, the outside-thinkers, and the firms that don't want to look like the other firms...

Here when you need it.
Human when it matters.

So, welcome then to The Identity Bureau, a small naming and branding agency for startups and businesses that want to be seen among the unremarkable.

Are you ready for your brand to be noticed, admired and remembered? Make yourself known at The Identity Bureau...

Book a Discovery Call...

See our Premier Verified profile on Clutch

Enterprise Nation Adviser 2025 and Top 5 Marketing Specialist 2024

Ignite Creative Partner

SME News UK Enterprise Awards 2025

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